Ace Hotel arrives to London with its unique collaborative style with local makers.

The US group Ace has opened its first hotel in Europe. They chose to do it in Shoreditch, an old industrial neighbourhood in London’s East End that in the past years has become one of the city’s hippest spots. The Ace London Shoreditch has 265 rooms and a restauranted headed by David Waddington and Pablo Flack of the Bistrotheque in Victoria Park.

Following the philosophy of the hotel group, which always works with local brands, designers and artisans, the Ace Hotel London Shoreditch had to reflect local culture. Even A.P.C. has designed a custom quilt for the rooms.

The interiors have a bohemian air, mixed with decided touches of contemporary design and a multitude of domestic details that make the rooms extremely homey.

It is an unorthadox approach that was first seen in 1999 at the group’s hotel in Seattle and continues to be its trademark. As well as London, there are Ace Hotels in Los Angeles, New York, Palm Springs, Portland and Panama is soon to open.

Ace Hotels has reinvented hospitality to make something fresh, energized and human. They embrace and re-imagine classic buildings and interesting opportunities, creating a sense of history and place that pairs the pragmatic with the romantic. The hotels are inspired by an affinity for the soulful and fueled by localized and handmade culture.

Photos: Andrew Meredith and Mads Perch.