Online smartphones hospital Doctor Manzana opens a retail space designed by Masquespacio.
Masquespacio often approaches the beginning of a project in the same way, by strengthening the brand’s identity before moving on to the interior design. In the case of this space for Doctor Manzana, they started with the logo which is based on an electronic component that is part of the main company business: a touchscreen display. The words Doctor Manzana feature also a dual tone with a 54 degree angle pretending a sort of glint.
Keeping a hospital as a reference, the studio used colours like green and blue, the word ‘doctor’ and some particular details as the curtain. Galvanized steel sheets give the space a more industrial touch, whilst white furniture provides the warmth that the ‘patients’ need. The pastel colour palette contributes to get that twist of fun that the project was asking for.
As an expert on trend-watching and in applying them almost without us noticing, Masquespacio’s creative director Ana Milena Hernández Palacios decided to add two more colours to the existing identity palette: “salmon for fashionistas and purple for geeks”, in the studio words.
The project stands out for its visual consistency. The reduced but rich set of colours and the reflection of the screen pretended in the logotype is continuously repeated, from the storefront to the interior and graphic design. Even the cube behind the counter is a replica of the packaging.
The 40 square meter retail space required a major renovation due to a bad state of deterioration. The studio has managed to be highly skillfull on incorporating innovative materials with highly attractive results at reduced prices, using for instance galvanized steel sheets for the walls as a resistant and low-cost alternative.