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Gracia Cardona
29 abril 2013

Perrier-Jouët celebrates the start of the spring with an Enchanting Tree by Tord Boontje.

Tord Boontje likes flowers. The delicacy from nature has always been a major source of inspiration for this Dutch designer who has recently introduced a luxury champagne service based on a tree for the Cuveé Belle Epoque label of the French house Perrier-Jouët, founded in 1811. Moreover, this prestigious champagne producer, with a recognizable floral bottle designed in 1902 by Emile Gallé in Art Nouveau style, celebrated the start of the spring with a huge Enchanting Tree to show its esthetic and artistic heritage.

Photo by Michaël Boudot, MKB Agency

Perrier-Jouët has the Art Nouveau in its DNA. Not only the name of its more known and recognized brut champage is Belle Epoque, but also its bottle is adorned with white anemones which has become a graphic icon of the early 20th century. At its headquarters in Epernay (France), Perrier-Jouët has a collection of 200 authentic Art Nouveau pieces of great artistic and historical value.

Photo by Angela Moore

Photo by Angela Moore

This symbiosis with the world of Art has led the brand to set constant collaborations with leading artists and designers. This time, it was the turn of Tord Boontje, the renowned Dutch designer based in London, whose nature-inspired style has been the guarantor to successfully match the aesthetic background of the brand with his Enchanted Tree proposal.

Photo by Angela Moore

Photo by Angela Moore

Photo by Angela Moore

Boontje designed a metal tree of anemone flowers, which is able to hold 6 Belle Epoque champagne glasses for a perfect service. Beside the golden tree of white flowers, an ice-bucket is provided to maintain the proper temperature of the bottle

Photo by Michaël Boudot, MKB Agency

Photo by Michaël Boudot, MKB Agency

Photo by Michaël Boudot, MKB Agency

For the launch of the collaboration between Perrier-Jouët and Tord Boontje, a huge Enchanting Tree was showed on 22 March at the Saatchi Gallery in London. The big tree is a hand-made modelled metal sculpture, with laser cutted leaves and flowers, carved in hammer by artisans. It will also tour several emblematic places before being permanently on show in the Perrier-Jouët Art Nouveau gallery. This iconic piece combines dramatic elements, poetry, crafts, tradition and contemporary design in order to recreate a magical world as a homage to spring.

Photo by Angela Moore

More about Tord Boontje

Born in 1968 in Holland, Tord Boontje studied industrial design at the Design Academy Eindhoven (1986-1991) and in the London Royal College of Art (1992-1994). He founded his studio in London in 1996. “My ideas come from my walks in the woods, when I observe the interaction between light and nature,” says the designer, who constantly explores the relationship between nature and technology. Tord Boontje has worked with international brands such as Shiseido, Alexander McQueen and Swarovski. He has also developed a collection of rugs for the Spanish brand Nanimarquina. His works are exhibited at the Victoria and Albert Museum, the Design Museum and the Tate Modern in London, as well as at MoMA and Copper-Hewitt Museums in New York.

Photo by Angela Moore

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