Benedetta Tagliabue designs the new L’Oréal Academy in Barcelona.
The study EMBT led by the architect Benedetta Tagliabue has been commissioned to design the new academy of professional products L’Oréal in Barcelona, a space for training and view the latest trends.
The academy is placed at 302 of Córcega street and has four training rooms that can be converted into up to six, because of huge mobile panels. In these bright and shining rooms, almost aseptic, highlights some wicker stand structures that crown the roof representing hair.
The space is also dominated by winding walls and false ceilings which, with a ceramic floor, seem to do a small wink to Gaudí. Benedetta Tagliabue’s study decided to opt for this type of floor considered the most resistant for be a space where you work with agressive materials.
The tile inspired by a drop of hair dye, has been created exclusively for this space by Toni Cumella, National Crafts Award in 2009, who had previously worked with Tagliabue in the project of Santa Caterina Market in Barcelona.
According to the lines of the brand, the reception presents a superb backlit logo joined by a photographic series inspired by the first ads and graphic image of L’Oréal, also present inside the premises.