The new Santa Eulalia designed by William Sofield. Renovated in Barcelona to dazzle the world.
This was an old dream of its owners, Luis Sans and his wife Sandra Domínguez. Thanks to the complete renovation of the building that housed the emblematic establishment on Passeig de Gràcia 93, they’ve seen it come true. The original façade of the building has been kept, but the shop has been completely reinvented, creating a new concept more suited to the current times.
The renovation of the shop has taken into account the 168 year history of the Santa Eulalia brand. It has managed to combine the honour of being the oldest textile trade in Barcelona with a clever corporate vision focused on a global and cosmopolitan future in which the fashion world is immersed. In addition, the new shop wanted to open up to locals and also to the thousands of foreigners who visit Barcelona each year. Not in vain its name pays homage to the patron saint of the city and now more than ever everyone is welcomed to the renovated Santa Eulalia. Visiting the new shop is certainly an experience.
The new premises – over 2,000 square meters of it – houses larger spaces for its collections for men, women and accessories, but also new areas like an ephemeral pop-up store, a cafeteria and a terrace.
But the shop also holds in store some surprises like the pop-up store that will be renewed periodically with new propositions. For its inauguration it will hold a selection of hats and headgear by the French firm Maison Michel, founded in 1936, re-launched by Laetitia Crahay and currently owned by Chanel. The experience seems to have been a success.
Some of the decorative details, like the Art Deco logo on the facade, created in 1926, or the neon light located above the entrance doors from 1941, have combined smoothly with the new corporate identity created by the studio Mario Eskenazi (National Award Design 2000). Two Barcelona chairs upholstered in yellow and located at the entrance, in addition to the giant suspension glass lamps of the façade, designed by Miguel Milá, also pay a heartfelt tribute to the history of design in Barcelona.
About the project by William Sofield
According to Luis Sans, owner of the shop: “from the beginning we knew that for such a large project we needed an architect with extensive experience in high level fashion boutiques. William Sofield has designed more than 800 all over the world, for brands like Gucci, Bottega Veneta, Yves Saint Laurent, Boucheron or Tom Ford. Combining the history with the present is not easy, but he has successfully achieved it, for instance in the Soho Grand Hotel in Manhattan. I think he has achieved a modern and comfortable atmosphere of high quality, by linking old and contemporary elements”.